In highly regulated sectors, the decisions that move markets are made in two places at once: inside the institutions that write the rules, and in the public conversation that confers – or withdraws – trust. RPP works at the point where the two meet.
For over two decades we have turned our clients’ objectives into policy outcomes. Today we bring the same discipline to reputation – helping organisations earn the standing that regulation, and the public, increasingly demand of them. From offices across Europe’s major capitals, we connect what happens in the room with how it is understood beyond it.
In 2002, RPP (founded as Rohde Public Policy) was created by Sebastian Rohde in Brussels. RPP was founded to deliver a new form of service to clients – a notion that has carried on through RPP’s work. Since then, RPP has opened new offices in Berlin, London, Paris, Rome, Vienna, Canberra, Madrid and Poland to respond to client needs to take our strategic programmes to new markets. RPP´s work in these markets was initially focused on a unique expertise in healthcare policy.
In 2016, RPP formally expanded its public affairs offering, taking our expertise in policy creation and development gained from working in the healthcare field for 14 years, and applying it to other areas where new technologies and services are transforming markets.
In 2025, RPP joined Paritee, a multi-market coalition of leading advocacy and communications agencies. The step formalised a direction our work had been moving in for years: the recognition that in regulated sectors, policy and reputation are no longer separate disciplines. Bringing advocacy and strategic communications under one roof lets us shape both the rules and the narrative around them.
RPP’s future holds further expansion into new markets and new policy areas – and a deepening of our integrated offer, so that every client objective is advanced both inside the institutions and in the public sphere.
Win-win partnerships
RPP always seeks to create a win-win situation for clients, policymakers and stakeholders. This ethos of incorporating key stakeholder interests into client projects has helped create our own specific services of facilitating stakeholder engagement.
By understanding and recognising the diverse interests of influential stakeholder groups, we have helped field successful campaigns that have delivered positive results for clients and created long-lasting networks.
Co-development
In line with our objective to create societal value with our projects, we always look into jointly building positions and strategies with our clients and involved stakeholders.
One narrative, two arenas
A position only succeeds if it holds up wherever it is tested – in a committee room, in the press, and in front of the public. We build a single, evidence-based narrative for each client and carry it consistently across advocacy and communications, so that what we argue to policymakers and what we say in public reinforce rather than undercut one another.
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